Victoria Formin

Victoria Fomin, our dynamic Product Manager at e-PlanSoft, brings a wealth of experience and a proven track record of success to our team. With a solid educational background, including an Associate Degree in Business Administration from the University of California, Santa Cruz, and a Bachelor's Degree in Accounting and Business Management from Belarusian State Economic University, Victoria’s journey in the tech industry is nothing short of impressive.

Her career has seen her achieve remarkable feats across various roles and companies. At Neiman Marcus Group, where she served as a Product Manager AI from 2021 to 2023, Victoria spearheaded initiatives that significantly boosted customer satisfaction and return on investment. She developed a real-time client-sales associate web matching experience that doubled the ROI on newly acquired customers and increased customer satisfaction by 20%. Her collaboration with the AI team resulted in a 20% increase in customer lifetime value through a machine learning system with a 90% accuracy match on client-sales associate pairs.

Before her tenure at Neiman Marcus, Victoria made significant contributions at Ducalis.io, a B2B SaaS productivity platform. There, she identified growth opportunities and implemented a Product-Led Growth approach. Her efforts in enhancing user onboarding and introducing new collaborative features led to a 15% increase in customer activation and a 2% decrease in churn rate, showcasing her ability to drive growth and improve user engagement.

Victoria's entrepreneurial spirit shone brightly during her time at Feed’n’Treat, a web-based B2B catering platform she helped found. Her leadership and strategic vision were instrumental in the company’s rapid growth and profitability. Within three months of launch, Feed’n’Treat generated $300K in revenue, thanks to Victoria’s clear product vision and effective execution. She also developed a catering platform that saved significant time and costs for users, highlighting her knack for creating efficient and user-friendly solutions.

Earlier in her career, at Eye IO, a B2C video streaming web app, Victoria introduced Agile practices that optimized team efficiency and accelerated the development process. Her work there improved daily active users and overall retention rates through thoughtful feature enhancements and user engagement strategies.

Outside of her professional achievements, Victoria is also a devoted toddler mom and a freelance photographer in Orange County. Her extensive experience and strategic mindset make her an invaluable asset to e-PlanSoft. As our Product Manager, she continues to drive product innovation, enhance user experiences, and ensure that our solutions meet the evolving needs of our clients. Her journey is a testament to her dedication, skill, and vision, and we are thrilled to have her as a part of the e-PlanSoft family.