Lynne Smith

Lynne Smith is an experienced marketing operations leader with a demonstrated history of driving transformation and operational excellence across various companies. Currently serving as Senior Director of Marketing Technology and Operations at e2open since March 2023, Lynne has previously held significant roles including Director of Marketing Operations at Versapay and Senior Manager of Marketing Operations at Grant Thornton LLP. With a strong background at Autodesk, Lynne has managed teams and platforms focused on integrated digital marketing and lead management. Additionally, previous experience includes strategic positions at Alias Systems, where Lynne was integral in developing global CRM strategies and business processes. Lynne holds an Associate's degree in Merchandising and Buying from the Fashion Institute of Technology.