EAB Global
As the CMO, Lia oversees all aspects of corporate marketing for EAB. Across her 15+ years working in B2B marketing, she’s realized she loves ALL the marketing things—storytelling, innovation, thought leadership, cultivating demand, brand strategy, analyzing and optimizing, partnering with sales, solving problems, and setting (and realizing) big goals. The best part of marketing is learning from and leading teams—and EAB’s team is filled with creative, agile, and innovative marketing superstars.
Prior to joining EAB (10+ years ago!), Lia spent time in marketing and sales operations roles at Blackboard, Presidium (a startup acquired by Blackboard), and Monster.com. In her (limited) free time Lia enjoys running, playing with her two kids (Austin and Anna), and exploring DC’s restaurant scene.
Lia earned her MBA from the Darden School of Business at UVA and spent her undergraduate years at Georgetown University.
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EAB Global
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EAB's mission is to make education smarter and communities stronger. They work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I).