Zachary Smith

Zachary Smith is a seasoned professional in business analytics, marketing technology, and operations, currently serving as Vice President - Business Analytics and Reporting Manager for the Retail Division at Eastern Bank since May 2017, following a role as Vice President of Marketing Technology & Operations. Prior experience includes a position as Marketing Officer at Eastern Labs and various roles in marketing at Liberty Mutual Insurance, where responsibilities ranged from email lead nurturing to customer marketing. Zachary's educational background includes a Bachelor of Science in Business Administration with a focus on International Business and Marketing from the University of New Hampshire, complemented by a study abroad program at Universidad de Barcelona Autonoma. Additionally, experiences as a graduate and orientation leader at the University further honed skills in client interaction and market research.