Jeff James

Jeff James serves as the MBA Program Director and Director of Marketing at Eastern University, focusing on creating a transformative AACSB-accredited MBA experience that incorporates AI-enabled learning. With a wealth of experience across various sectors, Jeff previously held roles such as Chief Executive Officer at Target Audience Insights and Vice President and Publisher at HarperCollins Leadership, where strategic growth and content development were key responsibilities. Prior positions include Vice President Marketing at HarperCollins Christian Publishing, Founder/CEO of Mythology LLC, and various marketing roles at Microsoft Corporation, showcasing expertise in relationship marketing, product branding, and operational strategy. Currently, Jeff is a doctoral candidate in Organizational Leadership at Eastern University and holds multiple degrees from West Virginia University.