The Technology and Engineering team at EasyInsights is responsible for developing and maintaining the innovative tracking and data activation solutions that empower performance marketers to enhance their return on ad spend (ROAS). This team comprises experts in data analysis, product design, and software engineering, collaborating to ensure precise data collection, accurate attribution, and seamless cross-platform integration. By leveraging cutting-edge technologies, they provide the tools necessary for brands to optimize their marketing strategies and achieve significant performance improvements.