Yienyee S.

Yienyee S. currently serves as the Chief Relationship Officer at EasyStore since July 2023 and is the Group CEO & Founder of AVANA, a position held since June 2016, where Yienyee also previously held the role of Group COO. From 2013 to July 2016, Yienyee co-founded Square.my, a company that innovatively transformed social media into a transactional platform. Additionally, Yienyee founded A Shopaholic's Den, Malaysia's first online shopping and fashion community, and initiated the country's first Clothes Buffet shopping event. Previous experience includes roles as Project Director for Social Media at the Malaysian Service Providers Confederation, Head of Social Media at Ukuya, and Marketing Executive at Ministry of Sound - EUPHORIA. Yienyee started in the industry as a Community Coordinator at YouthSays Sdn Bhd. Academic credentials include a Psychology degree from HELP University College, completed in 2009.