Caroline Bui

Caroline Bui is an accomplished professional in the fashion industry with extensive experience in account management and entrepreneurship. As an Enterprise Account Manager and Account Manager for US Fashion and US Apparel at eBay from August 2024 to April 2025, Caroline honed skills in client relations and sales strategy. Prior to that, Caroline founded R72, Inc., creating The Birkin Fairy, a consultancy specializing in consumer behavior and psychology in fashion, and CovetThy, a technology firm that utilizes AI and blockchain for the second-hand fashion market. Caroline's earlier roles include Manager at Hermes of Paris Inc., where a focus on storytelling and omnichannel sales effectively broadened market reach, and Assistant Manager at Ralph Lauren, which involved fostering relationships to support revenue growth in women's apparel. Caroline holds a Bachelor's degree in Fashion from the School of the Art Institute of Chicago and further education from Parsons School of Design - The New School.