Toni Lawson

Toni Lawson is an experienced marketing professional currently serving as the Marketing Business Partner for the Direct Channel at Ecclesiastical Insurance Group, where responsibilities include managing senior stakeholders and developing marketing strategies to drive sales and uphold brand values. Previously, Toni held roles such as Campaign Manager within Ecclesiastical, Marketing Project Manager at Thistle Insurance Services, and Freelance Account Director at Havas CX helia, among others. With a strong background in CRM and data management, including positions at Dyson and O2, Toni has consistently contributed to marketing performance and client profitability throughout a diverse career spanning over two decades. Toni holds a BA (Hons) in Business Studies from Nottingham Trent University.