Ecom CFO
Maria Eugenia Giovaneli is an accomplished finance professional with extensive experience in accounting and project management. Currently serving as Senior Accountant - Controller at Ecom CFO since February 2023, Maria previously held key positions at Accenture, including Commercial PMO Team Lead and Commercial PMO Senior Analyst from October 2019 to February 2023. Between June 2013 and March 2022, Maria contributed to Universidad FASTA as Secretaria de Investigación and Auxiliar de Investigación Graduado, engaging in research on the legal and accounting impacts of bitcoin and blockchain. Prior roles include Contadora Pública at Estudio Fay & Asociados and Auditor Junior at EY. Maria holds a degree in Contador Publico from Universidad FASTA and is pursuing an MBA from Universidad Nacional de Mar del Plata.
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Ecom CFO
For series e-commerce brands, hope and gut decision making are not a winning financial strategy. Over and over, I’ve seen brands scaling past 8 figures running into the same core challenges: ❌ Their generalist accountants struggle with the nuances of e-commerce—they offer basic reporting but lack advanced financial planning. ❌ As revenue and complexity increases, financial sophistication plateaus, while risk and confusion grows. ❌ Brands become too small for an in-house CFO & accounting/bookkeeping team, yet still need next-level budgeting, forecasting & financial reporting. This is why we started Ecom CFO, which offers outsourced CFO, bookkeeping, & bill pay services for 8-figure e-commerce brands. We deliver: ✅ Investor-Ready Financials & Operations ✅ Strategic Guidance & Advisory ✅ Deeper Financial Insights We help brands get to the next level of scale—in fact, our clients represent $500M in annual revenue, including multiple Top 15 Sellers on Amazon as well as Shark Tank-featured brands. Our clients achieve an average 5-10x ROI after 18 months working with us. If Ecom CFO sounds like a good fit for your organization, schedule a call with us at: ecomcfo.co