Joe Ford

The World’s first green electricity company: Green Electricity didn't exist in the world back in 1996. When we offered it for the first time, we became not just Britain’s but the world’s first Green Electricity company – and we kick-started the now global Green Electricity movement. Our mission was and remains to change the way electricity is made and used in Britain. We chose this focus because conventional electricity is responsible for 30% of Britain’s carbon emissions – it’s our biggest single source as a nation – and therefore the biggest single thing we can change. To Green Energy Company: In 2010 we introduced the concept of Green Gas to Britain and in the process we evolved into a fully-fledged Green Energy company. It’s a pretty revolutionary idea – that we can make our own gas (from food waste) and put it into the national gas grid. Our Model: We operate a unique model. We use our customers’ energy bills to fund the building of new sources of Green Energy. We like to refer to this as turning ‘Bills into Mills’ – energy bills into windmills. We’re a not-for-dividend company – all of our profits go into our mission.