Atalay Atasu

Atalay Atasu, Professor of Technology and Operations Management and Bianca and James Pitt Chair in Environmental Sustainability at INSEAD, studies sustainable business models, circular economy, and renewable energy. He has extensively published in top academic outlets as well practitioner outlets such as Harvard Business Review. His research has been frequently recognized by academia and practice by research awards. He continues to serve academia in leadership and editorial roles and enjoys working with industrial organizations to create and disseminate new knowledge.