Micaela Metz

Micaela Metz currently serves as the Director of Resource Management at Edelman, where responsibilities include leading cross-functional collaboration, resource management, and workflow improvement for the Creative group and the Microsoft "Assembly" business. Micaela combines data-driven analysis and problem-solving to optimize creative capacity across a team of approximately 200, managing staffing for prominent clients such as Unilever, Microsoft, and PepsiCo. Previous experience includes Creative Operations Producer at BGB Group, where Micaela enhanced creative capacity and engagement for a team of 80 while overseeing the agency's social media presence and leading significant projects like the new website. Prior roles at Iconix Brand Group and Macy's involved brand marketing, social media strategy, and comprehensive marketing management, with a foundation in Integrated Marketing Communications from Ithaca College, graduated Magna Cum Laude.