EDO
John Cripps, Ph.D. is currently an SVP at EDO, Inc. leading the development of new methodologies. John is also specialized in Marketing Science, Advertising, and Media Measurement at Bain & Company. Additionally, John collaborates on research projects at LinkedIn and advises on search in consumer markets at IPA. With a background in data science and marketing decision support, John has held leadership roles at various companies like Kantar, TrueCar, and Esurance. John holds a Ph.D. in Marketing & Statistics from UCLA Anderson School of Management.
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