Luís Freitas

Luís Freitas is a seasoned professional in data analysis and business intelligence with extensive experience spanning over a decade. Currently serving as a Senior Data Analyst, Business Intelligence Product Owner, and Data Steward at EDP since April 2017, Luís plays a crucial role in developing data-driven products and liaising between stakeholders and technical teams. Previous roles include Senior Business Intelligence Analyst and Direct Marketing Campaign Analyst, demonstrating expertise in optimizing marketing strategies and customer relationship management. With a solid educational background in Marketing, Customer Relations, and Data & AI for Business, Luís has contributed to organizations such as BNP Paribas Personal Finance, PSE, NDrive Navigation Systems, and more, effectively managing marketing initiatives and leveraging analytical frameworks to enhance business performance.