Natasha Bech

Natasha Bech has over 20 years of work experience in various analytic roles. Natasha is currently working at eDreams ODIGEO as the Marketing Measurement & Technology Lead, where they lead a team of data engineers, technical product owners, and data analysts. Their responsibilities include measuring the effectiveness of marketing initiatives and leveraging data from multiple sources. Prior to this, they worked at BrandBastion as a Senior Data Analyst, where they focused on developing reporting and insights services, setting up A/B tests, and developing the company's analytics framework. Natasha also has experience at Vistaprint, Barclaycard, Telenor Mobil, Storebrand, GfK Marketing Services, National Data Corporation, University of Wisconsin-Madison, and Høgskolen i MoldeMolde in various analytical roles, where they displayed skills in segmentation, customer insights, analytics, and program development.

Natasha Bech's education history includes a Cand. Mag degree in Math, Economy and Administration & Logistics from Molde University College, obtained between 1992 and 1997. Natasha also holds an M.Sc. degree in Industrial Engineering from the University of Wisconsin-Madison, obtained between 1997 and 1999. Additionally, they completed a course in Italian language and culture at the Università per Stranieri di Perugia in 2018. Natasha has obtained several certifications in various data-related fields from institutions such as Google, Maven Analytics, DataCamp, and Coursera.