Himal Choi

Himal Choi is a seasoned UX researcher and designer with extensive experience across multiple industries, including finance, e-commerce, and virtual reality. Currently serving as a Sr. UX Researcher at Edward Jones since May 2022, Himal focuses on enhancing efficiency and user experience for branch teams and home office associates. Previous roles include establishing UX research practices at Shift and consulting for Facebook Reality Labs at The Band Consultancy. Himal has contributed to the development of UX strategies at Slickdeals and has a strong background in fashion design, having worked with renowned brands for over a decade. Educational credentials include a User Experience Certificate from UCLA Extension and advanced degrees in Design from Cal State LA and Fashion Design Technology from the London College of Fashion.