Edward Snell & Co Pty Ltd
Sheldon Taaibosch is a seasoned sales professional currently serving as a Sales Representative at Edward Snell & Co Pty Ltd since February 2023, focusing on category management in the high-end alcoholic beverage sector. Prior to this role, Sheldon held various positions including Key Accounts Category Advisor at British American Tobacco, where relationship management and strategic growth were paramount. Experience as a Brand Marketer & Supervisor at The Creative Counsel involved managing notable brand campaigns, while previous roles included Brand Campaign Coordinator at Provantage Media Group and Samsung Brand Ambassador at Brand Soldiers, demonstrating expertise in promotional activities and brand awareness. Sheldon’s educational background includes a Master of Business Administration from Milpark Business School, complemented by a Bachelor’s Degree in Intrapreneurial Management from the University of Johannesburg.
Edward Snell & Co Pty Ltd
Edward Snell & Co is an independent spirits group guided by a purpose to pursue greatness for good. The company has capabilities in spirits distillation, manufacturing, distribution, sales and marketing. With a portfolio of award-winning local and international brands, and powered by people who seek to achieve great things, our goal is to create a future that is good for all. Founded in 1848, Edward Snell & Co is the largest independent spirits company in South Africa. We have more than 23 brands in our stable, which include our own local brands and representing four key international principal portfolios namely that of William Grant and Sons, Remy Cointreau, Proximo and Stroh. We market these brands in various African and International markets, including South Africa, Mozambique, Namibia, Abu Dhabi, Swaziland, Botswana, Tanzania, Ghana, Kenya and Zambia amongst others. With long term sustainability at the core of our business, we conduct our operations in ways that serve the interests of all our stakeholders: Our staff, customers, consumers, principals, suppliers and the local communities in which we operate. Driving sustainable stakeholder engagement is at the heart of our business, therefore not simply to create value, but to share it. Ultimately, this desire is rooted in our purpose: To pursue greatness for good.