Apparicio Junior

Apparicio Junior (AJ) is a seasoned design leader with extensive experience in product design and user experience. Currently serving as the Head of Product Design at EE since January 2024, AJ previously held roles at BT Group as the Head of Product Design / Consumer and Principal Product Designer, where responsibilities included crafting design vision and maintaining user-centered standards. As the Founder of Design Circuit, a transformative UX training program in Brazil, AJ educated over 4,500 students, enhancing the country's UX design capabilities. Additional experience includes leadership positions at Cazoo, where AJ managed multiple design teams, and various roles at HERO®, Investis Digital, and other companies, contributing significantly to projects for both established brands and startups. AJ holds a Bachelor of Engineering in Computer Engineering and advanced education in UX design from General Assembly and IxDF.