EET Group
Kristian Lading serves as the Group Chief Products & Solutions Officer at EET Group A/S since January 2020, overseeing the Solutions and Components divisions and managing strategic product development across multiple business lines, including Storage and Consumer Electronics. Previously, Kristian held senior roles at Fibox Oy Ab, including Vice President Global Channel Sales and President Europe, focusing on global channel strategy and market expansion. Prior experiences include director-level positions at A. E. Petsche and RS Components, with full P&L responsibilities in the EMEA region. Kristian's career began at Arrow Electronics Europe, progressing through various sales and supply chain roles. Educational qualifications include a CBA from AVT and bachelor's degrees in Production, Economics and Management, as well as Production Engineering from Danish institutions.
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EET Group
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EET Group is a value-adding niche IT distributor, providing suppliers and customers with expert industry knowledge, intelligent logistics solutions, unique sales service and smart marketing tools. We operate in 24 markets across Europe, carry over 1100 brands and serve more than 31.000 buying customers annually. Our vision is to be the preferred and most efficient value-added niche IT distributor in the European market with the strongest assortment and the deepest know-how within our lines of business.