Effect Sport
Marcelo Lazoski de Paiva has a diverse work experience. Marcelo started their career at BTG Pactual, where they worked as a Trader from July 2007 to March 2013. Following that, they joined Maravilha8 Produção Musical Ltda as an Executive Producer from September 2013 to May 2015. Currently, Marcelo is associated with Effect Sport, where they hold the positions of Head of Marketing Communications since May 2015 and Marketing Director since January 2021.
Marcelo Lazoski de Paiva completed their high school education at Colégio Santo Agostinho from 1998 to 2003. Following that, they pursued a Bachelor's degree in Economics at Pontifícia Universidade Católica do Rio de Janeiro, graduating in 2008. Additionally, they hold certifications including "Agente Autonomo de Investimentos - ANCOR" (obtained information is not provided) and "Intro to Python for Data Science" from DataCamp (specific details about the certification are not mentioned).
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Effect Sport
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Being a reference in sport marketing in Brazil, Effect Sport plans and implements projects in live marketing, sport events, media partnerships, digital marketing, branded content, strategic consultory, sponsorships, activations, integrated communication, sportstech and hospitality. Among our own projects, we sign up for Rei e Rainha do Mar, Grangiro, Raia Rápida, Meia Maratona do Cristo, and several others.