egta - Association of TV & Radio Sales Houses
Cécile Benedetti is an experienced professional with a robust background in membership management, events coordination, and international project management. Currently serving as Membership & Events Coordinator at egta since February 2009, Cécile oversees the complete organization of international conferences, meetings, and training sessions. Previous roles at egta included Marketing & Research Manager and Project Officer, where responsibilities encompassed database creation and member monitoring. Earlier career experiences include roles as E-marketing Officer at Sky Shops, International Junior Product Manager at Family Service, and International Advertising Assistant at Di Régie - LVMH. Cécile holds a Master's degree in Communication - Marketing - Advertising from IHECS and a Master's degree in Marketing of Luxury Goods from Istituto Europeo di Design.
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egta - Association of TV & Radio Sales Houses
egta is the international trade association of companies that monetise total video and audio content. The association fulfils different functions for its members including regulatory issues, audience measurement, sales methods, interactivity, cross-media, new media - and counts more than 177 members in over 43 countries.