egta - Association of TV & Radio Sales Houses
Katerina Borovska-Mascia has a Master's degree in European Studies from Masaryk University in Brno. Katerina has worked in various roles such as Senior Manager - Marketing & Innovation at egta, an Intern at the European Parliament, and an Assistant at the International Clinical Research Center. Katerina's experience also includes roles such as Analyst for fact-checking and Inquirer at different companies before entering the field of Marketing and Research.
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egta - Association of TV & Radio Sales Houses
egta is the international trade association of companies that monetise total video and audio content. The association fulfils different functions for its members including regulatory issues, audience measurement, sales methods, interactivity, cross-media, new media - and counts more than 177 members in over 43 countries.