John Cranford

John Cranford is an accomplished sales professional with extensive experience in leadership roles across various companies. Currently, John serves as a Sales Specialist at EHP | The Employer's Choice since August 2025. Previously, John held the position of Senior Sales Marketing Manager and Field Underwriter at Equis Financial from December 2018 to August 2025. John's career also includes significant roles at Peet's Coffee as an Independent Distributor, and at VOORTMAN COOKIES as the South Central Region Sales Manager, where John led a team overseeing 36 DSD routes and achieved recognized growth. Earlier experience includes serving as Region Manager at Mrs. Baird's Bakery, directing a large team and driving significant sales, and as Director of Sales at International Baking Co/Sara Lee, managing sales and distribution for Texas and Oklahoma. John Cranford attended St. Edward's University from 1978 to 1979.