Abby Katz

Abby Katz is a seasoned marketing professional with extensive experience in lifecycle and loyalty marketing. Currently serving as the Director of Lifecycle Marketing at Eight Sleep, Abby oversees the entire customer lifecycle and leads various engagement programs. Previously, at ASICS Digital, Abby held multiple roles, culminating as the Sr. Loyalty & CRM Marketing Manager, where a global loyalty strategy was developed to enhance customer engagement and brand loyalty. At Mavrck, Abby contributed significantly to demand generation marketing, facilitating a substantial increase in pipeline growth and establishing the brand's authority through thought leadership content. Abby holds a Bachelor's Degree in Psychology from Union College and a Certificate in Leadership Principles from Harvard Business School Online.