Elastic Run
Shitiz Bansal is a seasoned technology leader with extensive experience in the logistics and product development sectors. Currently serving as the Co-founder and CTO at ElasticRun since March 2016, Bansal has a rich background that includes a role as Senior Principal Consultant at EdgeVerve, where involvement in automating customer service processes was pivotal. Previous experience as Senior Technical Manager at Infosys featured the development of a Distribution Management System for emerging markets, while significant contributions at DHL included architecting advanced operational systems to optimize shipment processes and enhance logistics efficiency across Europe and South Asia. Bansal holds a B.Tech in Mechanical Engineering from the Indian Institute of Technology (Banaras Hindu University), Varanasi, and possesses a strong foundation in software engineering and technical architecture.
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Elastic Run
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ElasticRun is a B2B eCommerce platform for rural India Opening up newer possibilities for brands to make their products available to rural consumers. ElasticRun extends the reach of the brand's direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks. ElasticRun network helps eCommerce companies reach the customers in far flung rural areas through its crowdsourced logistics network. The rich transaction data generated on ElasticRun platform enables financial institutions to bring in a large number of rural stores as their SME customers. The same set of data further helps the brands to sharpen their marketing offerings to the rural markets. The deep reach is made possible through the ElasticRun technology platform that enables a “no capex” and “variable cost” crowdsourced logistics network. Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India. ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by multiple marquee investors.