Sofia Zetina

Sofia Zetina is a highly experienced professional in the gaming and business sectors, currently serving as Development Director at Electronic Arts since November 2014, where responsibilities include overseeing character asset production for the FIFA video game and managing production schedules. Previously held the role of Sales and OEM Manager LATAM at Electronic Arts, focusing on relationships with mobile device carriers in Latin America. Additional experience includes an MBA internship at BC Cancer Agency, a Buyer position at Gamexpress Latin America, and a Sales and Logistics Coordinator role at Electronic Arts. Sofia holds a Master of Business Administration with a focus on Strategic Management from The University of British Columbia and a Bachelor of Arts in Business Administration from Universidad Iberoamericana, complemented by an exchange program at NEOMA Business School.