Zach Alt

Zach Alt is an experienced professional in analytics and marketing, currently serving as the Director of Analytics and Experimentation for The SIMs at Electronic Arts (EA). Previously, Zach held the position of Brand Director at GameMill Entertainment and led Audience Development and Analytics at Hatch. Zach's expertise in audience development was further demonstrated through a role as Senior Analytics and Insights Manager at Shutterfly, Inc. Zach also gained valuable experience at General Mills, serving in multiple positions, including Advanced Analytics Manager and Global E-Commerce Experience Manager. Educational qualifications include a Master of Business Administration (M.B.A.) in Marketing and a Bachelor of Science (BS) in International Marketing, both obtained from the University of Minnesota.