Jyri Pitkänen

Jyri Pitkänen is a seasoned marketing professional with extensive experience in retail marketing and brand management. Currently serving as a Retail Marketing Specialist at Elisa since February 2024, Jyri is responsible for marketing and concept planning as well as operational tasks involving stakeholder cooperation. From August 2017, Jyri has worked at Luhta Sportswear Company as a Marketing Specialist, managing multichannel marketing communications for around 50 retail chains. Previous roles include Brand Manager Trainee at Altia Plc, focusing on brand marketing initiatives across multiple Nordic and Baltic markets, and various positions at Stockmann, where Jyri contributed significantly as a Senior Producer and Concept Manager, overseeing marketing strategies and localization efforts. Jyri's foundational years in marketing began with a vocational qualification in Business and Administration from Helsinki Business College and further studies in brand communication. Additionally, Jyri has a background as a semi-professional skateboarder, showcasing sponsorships and participation in commercial photo and film projects across Europe and Russia.