Emarketer
Jennifer Pearson is an accomplished professional with extensive experience in research and management within the media and advertising industries. Serving as Vice President of Research at Insider Intelligence (formerly eMarketer) since 2008, Jennifer leads a team of researchers and manages a diverse roster of sources. Previous roles at eMarketer include Research Manager-US, Senior Researcher, and Account Manager, where responsibilities ranged from leading research teams to managing client accounts and facilitating communications. Prior experience at 20th Century Fox involved coordinating print trafficking and analyzing box office performance, while a role as Media Research Analyst at Myers Publishing LLC focused on proprietary research and reporting. Earlier in the career, Jennifer assisted in post-production for an ABC mini-series. Jennifer holds a Master of Science in Communications from Columbia University and a Bachelor of Arts in Literature and Spanish from the University of California, Davis.
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Emarketer
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EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.