emBlue
Alejo Lopez is an experienced professional in digital marketing and management with a career spanning over two decades. Currently serving as Country Manager at emBlue USA and emBlue email marketing, Alejo has a strong background in email marketing strategy. Previously, Alejo held the position of General Director, Partner, and Founder at Enash/Convertix, as well as Digital Marketing VP, Partner, and Founder at Protekti Travel for Care, a healthcare advisory service. Alejo has also contributed to academia as a Digital Strategy Professor at Universidad Jorge Tadeo Lozano and an Online Marketing Professor at Universidad EAFIT. Prior roles include leadership positions at AdCuality, Netbangers S.A., and PSManager S.A., where Alejo was instrumental in digital innovations and marketing strategies. Alejo's educational background includes a Marketing Specialist degree from CESA and advanced studies in technology entrepreneurship and architecture from esteemed institutions such as Stanford University and Yale University.
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emBlue
Our mission is to help companies communicate in a more relevant and personal way with their customers. With emBlue® you will be able to create unique messages and content based on the analysis of your customers' behavior, the micro-segmentation of databases and the generation of conversations at each stage of the buying process of your users with marketing automation. We want you to change the way you think about communication with your customers and that your messages arrive on time, focusing your communication strategy on them through an omnichannel methodology. We have been operating since 2002 and have offices in 8 countries: Argentina, Brazil, Colombia, Chile, Ecuador, Mexico, Peru, USA and Paraguay where we serve more than 1,500 customers in the region from all industries.