emfluence
Chris Cacioppo currently serves as the Chief Operating Officer at emfluence, LLC, a role held since January 2007, where responsibilities include business development, engineering oversight, infrastructure management, ERP, CRM, and process development and strategy. Prior to this, Chris was the CEO of Terasource from 2002 to 2007 and held the positions of President and CEO at KansasBay Systems, Inc. from January 1992 to December 2000. Chris Cacioppo studied at the University of California, Berkeley from 1987 to 1989.
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emfluence
We believe that knowing who your customers are means more than tossing them into groups based solely on their job title or gender. Your customers are people, and they deserve to be treated like the quirky individuals they are. But marketing isn’t just about knowing who to talk to—you have to know when to speak up and enter the conversation. Our aim is to transform you into a nimble marketer, to arm you with the game plan and insight you need to create your own moments. As much as we love conversations, we should admit that we’re also sticklers for details. Roadmaps, agendas, plans, strategy, budget—we geek out on executing to a plan. You’ll never have to guess what we’re executing, when we’re executing it, or why we’re executing it. That doesn’t mean we’re going to abandon you with a dashboard full of percentages and pretty pie charts. Numbers can be powerful, but only if you know what they mean. The numbers we give you are directly tied to your goals. Conversions, clicks, impressions, opens—we’ll help you define what matters so that you can focus on capitalizing on the results. And hey, it’s okay if you’re in it for the money.