emfluence
David Cacioppo is an experienced leader in the digital marketing and advertising sectors, currently serving as President and CEO of emfluence, a digital marketing agency and marketing automation platform since June 1999. Cacioppo has a notable background in managing and growing marketing firms, including a role as Managing Partner and Owner at CHRW Advertising, where the agency earned regional recognition. Additionally, Cacioppo served as Chairman of the Board for Children International, a global organization dedicated to aiding underprivileged children, and as a Partner at PhonyInvoices, addressing business security challenges. Prior to these roles, Cacioppo was the Technical Director at Bernstein Rein from 1992 to 1999, and holds an education from the University of Kansas.
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emfluence
We believe that knowing who your customers are means more than tossing them into groups based solely on their job title or gender. Your customers are people, and they deserve to be treated like the quirky individuals they are. But marketing isn’t just about knowing who to talk to—you have to know when to speak up and enter the conversation. Our aim is to transform you into a nimble marketer, to arm you with the game plan and insight you need to create your own moments. As much as we love conversations, we should admit that we’re also sticklers for details. Roadmaps, agendas, plans, strategy, budget—we geek out on executing to a plan. You’ll never have to guess what we’re executing, when we’re executing it, or why we’re executing it. That doesn’t mean we’re going to abandon you with a dashboard full of percentages and pretty pie charts. Numbers can be powerful, but only if you know what they mean. The numbers we give you are directly tied to your goals. Conversions, clicks, impressions, opens—we’ll help you define what matters so that you can focus on capitalizing on the results. And hey, it’s okay if you’re in it for the money.