emfluence
Hayley Cacioppo is an accomplished marketing professional with extensive experience in digital marketing and growth strategy. Currently serving as Director of Growth at emfluence since November 2017, Hayley focuses on aligning marketing strategies with client business objectives by establishing clear KPIs. Prior roles include Director of Strategic Marketing at VI Marketing and Branding, where Hayley specialized in developing and implementing functional strategies for measurable client results, and Senior Account Manager at VML, managing integrated marketing strategies for various brands. Early career positions include account management, public relations coordination, and marketing coordination, with educational credentials comprising a BA in Interpersonal Communications from the University of Missouri-Kansas City.
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emfluence
We believe that knowing who your customers are means more than tossing them into groups based solely on their job title or gender. Your customers are people, and they deserve to be treated like the quirky individuals they are. But marketing isn’t just about knowing who to talk to—you have to know when to speak up and enter the conversation. Our aim is to transform you into a nimble marketer, to arm you with the game plan and insight you need to create your own moments. As much as we love conversations, we should admit that we’re also sticklers for details. Roadmaps, agendas, plans, strategy, budget—we geek out on executing to a plan. You’ll never have to guess what we’re executing, when we’re executing it, or why we’re executing it. That doesn’t mean we’re going to abandon you with a dashboard full of percentages and pretty pie charts. Numbers can be powerful, but only if you know what they mean. The numbers we give you are directly tied to your goals. Conversions, clicks, impressions, opens—we’ll help you define what matters so that you can focus on capitalizing on the results. And hey, it’s okay if you’re in it for the money.