emfluence
Samantha Hsu is a Digital Content Specialist at emfluence, where responsibilities include researching, developing, and copywriting content for various channels, as well as performing SEO research and recommendations. Previous experience includes working as a Copywriter for Content Cucumber and a Case Investigator for Johnson County, KS Government during the COVID-19 pandemic. Samantha Hsu has also held leadership roles in Sigma Psi Zeta Sorority, Inc., including Social Media Director and founder of the Alpha Mu Charter, focusing on branding and community engagement. Additional roles include Digital Imaging Technician at University of Kansas Libraries, Correspondent Photographer for the University Daily Kansan, and Pharmacy Intern at Lawrence Memorial Hospital. Samantha Hsu holds a Bachelor of Arts in English Language and Literature and Biology from The University of Kansas.
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emfluence
We believe that knowing who your customers are means more than tossing them into groups based solely on their job title or gender. Your customers are people, and they deserve to be treated like the quirky individuals they are. But marketing isn’t just about knowing who to talk to—you have to know when to speak up and enter the conversation. Our aim is to transform you into a nimble marketer, to arm you with the game plan and insight you need to create your own moments. As much as we love conversations, we should admit that we’re also sticklers for details. Roadmaps, agendas, plans, strategy, budget—we geek out on executing to a plan. You’ll never have to guess what we’re executing, when we’re executing it, or why we’re executing it. That doesn’t mean we’re going to abandon you with a dashboard full of percentages and pretty pie charts. Numbers can be powerful, but only if you know what they mean. The numbers we give you are directly tied to your goals. Conversions, clicks, impressions, opens—we’ll help you define what matters so that you can focus on capitalizing on the results. And hey, it’s okay if you’re in it for the money.