Toby Fu

Toby Fu is an experienced professional in e-commerce and logistics, currently serving as Senior Manager of E-commerce Europe Marketplaces at Emma – The Sleep Company since January 2020, where key achievements include expanding the logistics network across five EU countries and the UK, launching warehouses to improve dispatch rates, and optimizing the supply chain to reduce costs significantly. Previously, Toby held the position of Senior Manager of E-commerce Greater China, driving remarkable revenue growth in the Chinese market and establishing a brand presence on Tmall and Alibaba. With a background that includes roles in strategic marketing and project management across various sectors, alongside dual MBA degrees from AGSM @ UNSW and the Rotman School of Management, Toby possesses a robust foundation in business administration and international market development.