Susan Ganeshan

Susan Ganeshan is an experienced marketing executive with a robust background in strategic marketing, brand development, and lead generation within the high-tech software industry. Currently serving as the Chief Marketing Officer at Emplifi since April 2024, Susan also founded and consults for Exponential Marketing LLC, providing expert services in strategic planning and content execution for B2B companies. Previous roles include CMO at Clearwater Analytics, where Susan structured the company's first marketing strategy, and significant contributions at Granicus, Clarabridge, and newBrandAnalytics, achieving substantial growth in leads and market presence. Susan possesses a strong foundation in mathematics, having earned a BS from the University of Pittsburgh, and has demonstrated leadership across numerous organizations, promoting effective marketing and sales alignment, brand recognition, and successful IPO messaging.