Empowered Brands
Ashley Lutchmunsing is an experienced professional currently serving as the Head of Performance at Empowered Brands since May 2025, following a similar role at Lift Brands from December 2020. At Lift Brands, Ashley collaborated with Directors and stakeholders to define strategic objectives and drive the performance of 104 clubs across the UK and Ireland. Previously, as Franchise Business Manager, Ashley was responsible for 62 health clubs in England, Ireland, and Wales, achieving record-breaking sales and launching 11 new clubs within three years. Earlier experience includes serving as General Manager at Fitness Space, where membership increased by 46% through strategic initiatives. Ashley's educational background includes credentials from ILM, Aylesbury College, and Premier Training International.
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Empowered Brands
We help health, fitness, and wellness businesses to grow and scale through franchising. With over 20 years’ experience in the UK fitness franchise sector, we have the expertise, support, and systems to help health, fitness, and wellness businesses to grow both domestically and internationally 🌐 Our brands: énergie Fitness: Empowered Brands are owners of the énergie Fitness franchise, the UK's longest established fitness franchise. Founded in 2003 with a single location, énergie Fitness has grown into a market-leading fitness franchise with locations across the UK and Ireland 🏋🏽♂️🚀 Through our Master Franchise partners for Iberia, énergie Fitness has also expanded into Spain 🇪🇸 UBX Boxing + Strength: Empowered Brands are the Master Franchisor for UBX in the UK and Ireland. UBX is the fastest growing boxing and strength franchise in the world, with over 100 locations globally across 7 countries 🥊💥🌎 fit+ Empowered Brands are the Master Franchisor for fit+ in the UK and Ireland. fit+ are the market-leaders in digitally operated, staffless gyms with 250 locations in over 10 countries 🏋️♀️🤖🌎 How to work with us: We're looking to partner with health, fitness, and wellness brands to help them grow across the UK and Ireland through franchising 📈 We're also seeking master franchise partners to expand the énergie Fitness brand into new international territories 🌐 You can also own any of our franchise brands through a single or multi-unit franchise package 🤝 To learn more and enquire about partnering with us, click the website link below.