Emway markets & distributes several household brand names in its portfolio. Emway also works closely with IP owners such as Disney, Warner Media, ViacomCBS, Universal and more on holistic retail & activation solutions and franchise management

With 50+ years in the toy business, Emway’s competitive advantage is understanding products and identifying unique opportunities facing stakeholders in the region and wider toy market.

Emway’s strength comes from its unparalleled distribution network – with over 300 retailers served across 40,000+ unique locations in Singapore & Indonesia. Management’s regional familiarity with the SEA culture, language & norms has provided Emway an edge in building brands over the years.

We are, and continue to be the single largest toy distributor with our portfolio of toys and children’s products covering multiple play patterns and price points; positioning us well to cater to every layer and channel within the market.

Headquartered in Gandaria City Office Tower since 2010 in a 20,000 sq.ft office with over 600 full-time staff. 200,000 sq.ft owned distribution centre within the greater Jakarta area. With complicated logistics across the vast archipelago we keep a tight control by managing our own central distribution in Jakarta and three regional DCs (Medan, Surabaya, Bali). We operate a fleet of 20+ trucks operating six days a week.

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