Erik Ritchie

To EnChroma, Erik brings 25 years of success in organizational strategy, brand management, performance marketing, merchandising, talent management, and eCommerce operations. Most notably, he served as Chief Commercial Officer for Zenni Optical, the largest online provider of prescription eyewear, where he led all merchandising, marketing, UX/UI, and IT functions. As a consultant, Erik has led branding, advertising and communications campaigns for major brands such as Microsoft, Google, Blue Shield, Red Bull, Ticketmaster, and other Fortune 500 clients. He is an avid SCUBA diver and certified Divemaster and lives in Marin, Calif., with his wife, Rowena and their dog, Ocean.