Cedric Phocas

Chapter Lead - Personalisation And Loyalty Analytics at Endeavour Group

Cedric Phocas is a seasoned analytics professional with a diverse background in customer insights, marketing effectiveness, and engineering. Currently serving as Chapter Lead for Personalisation and Loyalty Analytics at Endeavour Group, Cedric previously held senior management roles in marketing analytics at HCF Australia and Qantas. At Commonwealth Bank, Cedric led the Distribution team focused on customer-centric analytics, while earlier positions involved significant contributions to coastal engineering projects and the founding of a hedge fund, where Cedric utilized advanced data techniques. Educational credentials include a Master’s Degree in Multidisciplinary Engineering from Centrale Nantes.

Location

Sydney, Australia

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Endeavour Group

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At Endeavour Group we exist to bring people together in better, more enjoyable, and more meaningful ways. Because we believe that social communities are thriving communities, built through great experiences and positive, memorable moments. United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels. Our portfolio of complementary brands and businesses allows us to curate our brand propositions to meet customer needs. Each of our businesses has its own distinct value proposition, built through shared capabilities in format, range, digital, data and analytics that form the foundations of Endeavour Group’s market leadership in retail drinks and hospitality. For more information, including to access our social media guidelines, visit https://www.endeavourgroup.com.au/social-media-community-guidelines


Headquarters

Sydney, Australia

Employees

10,000+

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