Endeavour Group
Samantha Tsui is a seasoned professional with extensive experience in strategy and consulting. Currently serving as a Senior Strategy Associate at Endeavour Group since January 2022, Samantha has previously held positions including Consultant and Analyst at Deloitte Consulting from March 2020 to December 2021, and Data Steward at Veeva Systems from September 2018 to October 2019. Early career roles include internships at Deloitte Consulting, DDB Group Hong Kong, and Aedas. Samantha holds a Bachelor of Commerce and Liberal Studies in Finance and Psychology from the University of Sydney (2016-2020) and a Bachelor of Commerce from the University of Edinburgh Business School (2018). Additional education includes training at Academy Xi in 2025.
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Endeavour Group
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At Endeavour Group we exist to bring people together in better, more enjoyable, and more meaningful ways. Because we believe that social communities are thriving communities, built through great experiences and positive, memorable moments. United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels. Our portfolio of complementary brands and businesses allows us to curate our brand propositions to meet customer needs. Each of our businesses has its own distinct value proposition, built through shared capabilities in format, range, digital, data and analytics that form the foundations of Endeavour Group’s market leadership in retail drinks and hospitality. For more information, including to access our social media guidelines, visit https://www.endeavourgroup.com.au/social-media-community-guidelines