Endeavour Group
Sonia Luelf is an experienced digital analyst currently serving as the Lead Digital Analyst at Endeavour Group since October 2022. Prior to this role, Sonia worked as a Digital Insights Specialist for Paramount Australia & New Zealand from May 2020 to November 2022, and held positions at The Walt Disney Company as a Senior Digital Analyst and Senior Research Analyst from January 2017 to May 2020. Previous experience includes being a Ratings & Insights Analyst at National Geographic, an Audience Researcher at the Australian Broadcasting Corporation, and various roles at Seven Affiliate Sales and as a Research Assistant at the University of Melbourne. Sonia's career began as an Administration Coordinator for the Premier Events Group during the Beijing Olympic Games in 2008. Sonia Luelf earned a Bachelor of Commerce/Bachelor of Arts degree in Finance, Marketing, and Chinese from the University of Melbourne, completing the program in 2010.
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Endeavour Group
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At Endeavour Group we exist to bring people together in better, more enjoyable, and more meaningful ways. Because we believe that social communities are thriving communities, built through great experiences and positive, memorable moments. United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels. Our portfolio of complementary brands and businesses allows us to curate our brand propositions to meet customer needs. Each of our businesses has its own distinct value proposition, built through shared capabilities in format, range, digital, data and analytics that form the foundations of Endeavour Group’s market leadership in retail drinks and hospitality. For more information, including to access our social media guidelines, visit https://www.endeavourgroup.com.au/social-media-community-guidelines