Barbara Grenell

Barbara Grenell founded Preferred Health Strategies in 1987, to work with the physician and hospital providers to obtain managed care contracts from the private payers. PHS worked primarily for specialty physician networks, setting them up and negotiating their contracts with the managed care plans. Subsequently, Dr. Grenell and PHS made a strategic decision to provide services to the biotech and medical device industries, focused on reimbursement, product launch, product positioning and market strategies.

Dr.Grenell received her Ph.D. in Sociomedical Sciences from Columbia University, and her BA in Sociology from Queens College in New York.