Enteractive
Mikael Hansson has a range of experience in various roles. Mikael co-founded and served as the CEO of Enteractive Malta Ltd starting in 2008. Mikael worked to generate profit from an inactive customer database, primarily for poker and sports betting companies. Prior to that, they owned and served as the CEO of JMH Floyd Investment AB, which acted as their consulting company and managed their listed and unlisted company portfolio. Mikael also worked as the CFO for World Class International from an unspecified date in 2003 until 2007, and as the CFO for World Class Sweden AB from an unspecified date in 2002 until 2007.
Mikael Hansson completed their MSc in Economics at Linköping University from 1996 to 2002.
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Enteractive
Enteractive is the industry leader in Reactivation, driving innovation through our tech, powered by personal human interaction. As the pioneers behind the (Re)Activation Cloud®, we are experts in personal contact. We partner with operators to increase retention and player loyalty, by engaging with players on a 1-on-1 conversation. Our latest product is the player-facing mobile-first Engager platform, allowing players to manage how they communicate with us through both live chat and one-to-one phone calls. This adds another layer of personalisation for players which is key to retention. Our (Re)Activation services use the latest innovative technologies to keep your player data safe, highly-secured and compliant with modern regulation including GDPR & G4 Responsible Gaming. We’re about building bridges between operators and their players. By learning more about them we help you create a win-win situation where players are happier and your company is more profitable. Subscribe to Enteractive Insights for monthly industry & company updates: https://pages.enteractive.com/newslettersignup