Environics Analytics
Micheline Kuepfer has a diverse work experience in various industries. Micheline started their career at Compusearch as the Director of Account Management from 1996 to 2000. Micheline then joined Allstate Insurance Company as a Marketing Segmentation Specialist from 2003 to 2005, where they developed strategies for segmentation projects and identified opportunities for business enhancements. Micheline also worked at Nielsen Canada as an Assistant Marketing Manager from 2007 to 2008, where they played a key role in developing marketing materials and coordinating product launch events. Currently, they are employed at Environics Analytics since 2008, initially as a Senior Client Advocate and subsequently as the Director of Client Services. In this role, they focus on analyzing direct mail campaigns, measuring ROI, and profiling customer data for targeted marketing projects across various industries such as finance, telecommunications, and media. Micheline also creates and delivers training sessions to clients for proprietary software.
Micheline Kuepfer earned a B.A. degree in Geography from Western University in the period from 1989 to 1992. Additionally, they obtained an Honors Diploma in Geography from Laurentian University/Université Laurentienne in 1992-1993.
Environics Analytics
At Environics Analytics (EA), we take pride in our reputation for producing the best data products and software in the industry. Established in 2003, Environics Analytics has quickly grown to be one of the premier marketing and analytical services companies in North America. Specializing in proprietary data, purpose-built software, and industry-focused consulting, we provide data-driven analytics to help organizations of all sizes to better understand customers and markets. EA is very proud to be one of the first organizations in the world to be certified with MSECB’s ISO 31700-1 Privacy by Design designation, covering the lifecycle of product development including modelling and analytics.