Anthony de Kroon

Anthony de Kroon is an experienced professional in the field of e-mail marketing and customer relationship management. Currently serving as CRM Manager and Senior E-mailmarketeer at Fletcher Hotels since February 2018, Anthony is responsible for all e-mail activities across over 110 hotels in the Netherlands, specializing in e-mail marketing automation and lead generation campaigns. In addition to this role, Anthony holds several consultancy positions in e-mail marketing with Superdays Consultancy and EQOM Group, as well as past experience with Greetz. Anthony's career began at Pathé Theatres B.V. and includes managerial roles at IKEA Group, where responsibilities spanned various levels within the IKEA Food sector. Anthony's educational background includes a Master of Science in Marketing and Business Administration from the University of Groningen, complemented by a Bachelor's degree in Business Administration from Hanze.