Equativ
Bastien Pouffary is a Growth Marketing Manager and Growth Hacker at Equativ since September 2020, responsible for digital marketing and acquisition strategies that enhance lead generation and brand visibility for the French Adtech company. Prior experience includes serving as Marketing Manager at SensioLabs from January 2017 to September 2020, where responsibilities encompassed developing annual marketing roadmaps, executing campaigns using Oracle Marketing Cloud, and managing website traffic. In earlier positions, Bastien contributed as a Marketing Assistant, Field Sales Representative, and intern in various marketing and sales roles across several companies, showcasing a strong background in digital marketing and strategy. Bastien holds a Master’s degree in International Marketing and Product Management from ESCE International Business School and has completed studies at California State University, Fresno, and University of Europe for Applied Sciences.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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