Equativ
Francois Gabriel HASSAM is a seasoned professional in account management and solutions architecture, currently serving as Head of Account Management for North America at Equativ since June 2020, and holding the role of Senior Global Solutions Architect for Advanced TV & Video. With experience at Time for the Planet as an investor and previously at Witbe as a Presales Solutions Architect, Francois specializes in video ad insertion and quality monitoring for interactive services aimed at Tier 1 operators and streaming services. Prior roles include Presales Engineer at SFR and Presales Engineer B2B at SFD, where responsibilities included leading sales teams, managing projects, and consulting on telecommunications solutions. Francois holds multiple degrees in Telecommunication and Networking Engineering and has a strong background in technical expertise, project management, and client relations within the telecommunications sector.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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