Equativ
Joe McDonough is a seasoned professional in the digital advertising and publishing industry with extensive experience in publisher development, sales, and consulting. Currently serving in Publisher Development at Equativ since August 2019, Joe focuses on addressing the emerging needs of publishers through a comprehensive ad technology platform. Prior to this role, Joe was a Consultant at BrandWeaver.ai, contributing to innovative advertising solutions, and served as Head of Publisher Relations at The Media Trust, where responsibilities included revenue growth and compliance for North American publishers. Previous experience also includes Regional Vice President of East Coast Sales at Storygize, where Joe advanced native advertising performance, and Director of Sales, Online Solutions at Epsilon, a leader in global marketing. Joe holds a BA in English and History from Fordham University.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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